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Welcome to Matador

The Brand

The Matador brand range of shaving equipment offers a unique profile through being both modern and retro at the same time. It speaks strongly to the customer through the unique design language. The Matador name
is dynamic -Matador is the Hero!
    All in all, the Matador Brand is easily communicated to the market.
The customer can identify himself with the products since the picture is
already in his mind. Matador makes the Brand a Hero.

The Strategy

The Matador Strategy is to offer the Trade the selection of either private label or Matador brand shaving equipment. Matador brand is positioned as an innovative high tech product, due to the 3-blade system, but at a very competetive price.
    The Matador blade fits Gillette Sensor Excel razor. It does not fit
Gillette Mach 3 or Wilkinson Sword.
    In the store, the red packning design will draw the attention of
the customers. The unique profile and the strong dynamic name will
contribute to building the Brand awareness.